This extract was from a director of a college proclaiming what was right and wrong between the students when going to the college.
The extract consists of many graphological forms. For example Bold font to show an emphesis of the title and italics in represntation of the formality and spoken dialogue of the director who had written the letter. Furthermore, the author of the letter had also used underlining of words to show the importance of this letter.
In terms of layout, you can see that there are bullet points to show a stepped or sequence list. To show a clear order for the reader to understand but isnt set out in alphaberical order but instead the most important first so the reader gets a good understanding of thats most important.
Furthermore, the language choices such as noun phrases, verbs and pronouns, discourse structure and audience purpose will be what imapcts the reader most.
Firtsly the noun phrases such as 'appropriate teaching' and 'acquire sound learning skills' all stand out the most and make the audience understand easily what will happen when they come to college. Also the discourse structure of the letter, for example "I, the student..." shows that the letter is personal to you. Lastly the use of modal auxilleries shown in the extract show that the letter is very defiant and precise on what they want you to do. For example "will take account of your abilities"
Overall in this extract, it is clear to say that this letter is very informative which is also known in context, A declarative and provides the most information for the audience to understand what is neccessary.
Wednesday, 30 September 2015
Tuesday, 29 September 2015
Erving Goffman
Erving Goffman studied the theory of Face. This meant when an individual has a potitive and negative face. Firstly the Positive face need means its accosiated with feeling valued and apprecitated whilst the negative face needs are they theyre desired to feel indepdant and not imposed upon.
Erving Goffman, a sociologist who helped to explain society through the everyday interactions of people. Who is known most for his study and analysis of everyday human interactions. He did not rely on any formal type of scientific method to gather his data, instead he used the act of simple observation to explain society. Goffman's research is fundamental in understanding society's ideas, values, and beliefs through the behaviour of the individual. It is through his findings that we can better understand situational behaviour.
Goffman was a sociologist who viewed society through the symbolic interaction perspective.
Interactionism views society as a framework of people living in a world full of meaningful objects. These objects may be physical, actions, relationships, or symbols. Interactionists believe that humans place a meaning on all things to understand it.
Dexis are words and phrases that cannot be fully understood without additional contextual language.
- Person Dexis - I,ME,YOU
- Spatial Dexis - HERE,THERE,LEFT,RIGHT
- Temporal Dexis - NOW,THEN,TODAY,TOMORROW
Monday, 28 September 2015
Grices Maxims
Grices Maxims is the theory that speakers adhere to conversational mains. Grice proclaims that when we communicate, without realising
the person we are talking to will conversationally cooperate, to achieve mutual
conversational ends. Even when we are not being cooperative socially, we are still
achieving a conversation meaning we are going by Grices Maxims which we feel
the need to abide by.
- QUANTITY - Use of appropriate amount of detail when speaking to someone with right amount of conversational linguistics.
- QUALITY - Speaking the truth and only the truth with no reason to knowingly mislead, meaning no lying and speaking truthful at all times during a conversation.
- RELEVANCE - Keep what is being discussed relevant and according to the topic of conversation. No need of changing the subject mid-way through conversation.
- MANNER - Avoid ambiguity and vagueness when talking and be full of enthusiasm.
Also what was important to Grices Maxims was the POLITENESS element when having a conversation with someone. This is also known as the 'super maxim' that people are mindful of others personal or face needs, elaborating that being respectful and well mannered is key for keeping the person you are talking to happy with the topic and not disrespectful.
Grices Maxims is also known as the cooperative principle.
| PAUL GRICE |
William Labov - Theory of Spoken discourse structure
William Labov is the theorist whom categorised the social linguist known as spoken discourse structures. Labov was best known for the work he done on language variation
and change. Labov’s most important contributions were on the discourse analysis making a model of the structure of the spoken narrative whilst co – writing with
Waletzsky in 1967. A study of therapeutic discourse which sets out an analysis
to discover structural regularities beneath the conversations between people. Mainly through a client and customer conversation. Labov
then provided a summary of the structural approach of the fundamental
problems of discourse analysis.
They appear in the order of:
- ABSTRACT - (A) The indication that a narrative is about to start and the speaker wants to get the listeners attention.
- ORIENTATION - (O) The who,what,where and why of the narrative, set the scene by providing contextual information.
- COMPLICATING ACTION - (CA) The main body providing a range of narrative detail.
- RESOLOUTION - (R) The final events to give narrative closure.
- EVALUATION - (E) Attention to the basic story to highlight attentions/attitudes/command and gets the listeners attention at the right moments.
- CODA - (C) A sign that the narrative is complete, may include a finish.
They're were also four main evaluations that Labov studied:
- EXTERNAL EVALUATION - Added by the narrator at the time of recounting and not usually part of the series of events.
- INTERNAL EVALUATION - Occurring at the same time as those detailing in the complicating action.
- INTENSIFYING EVALUATION - Contributing via gestures, repetitions or dramatic sounds.
- EXPLICATIVE EVALUATION - Proving reasons for narrative events.
| WILLIAM LABOV |
Noun phrases in headlines
Ferdinand de Saussure
In this post I will be explaining the concept of Ferdinand De Saussure's Theory of Signs
Saussure was the semantic theorist of the study of signals and how signs are interpreted. The Swiss linguist and semiortican was the one who laid ideas to the foundation of many significant development in both linguistics and semiology in the 20th century.
The way it goes is:
SEMANTICS to SEMIOTICS to GRAPHOLOGY
There is also two types of signs:
Iconic signs - A direct picture of the thing it represents, although often simplified.
Symbolic signs - Drawn on an association or connotation and are usually defined by cultural convention based on existing cultural methods.
Saussure suggested that there was a 'dyadic' or two-part model of the sign. He defined a sign as being composed of:
- A 'signifier' (signifiant) - The form which the sign takes.
- The 'signified' (signifié) - The concept it represents.
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| Ferdinand de Saussure |
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